In an effort to better understand how virtual gifts and other digital transactions are affecting consumers, IKEA has created a virtual gift card program.
The company is asking people to check the boxes next to their Amazon, eBay, and Google Gift Cards and then to click on a link that says “add to cart.”
The site will then show you a list of cards, with the purchase price, expiration date, and the gift card’s expiration date.
For example, if the card is bought at $40, the card will expire on Jan. 31, 2019.
But if the purchase was made at $80, the expiration date is on Jan 24, 2021.
You can see all the available cards at ikea.com/virtualgiftcards.
It’s an interesting way to understand how the card industry is evolving, but it’s also confusing and confusing for consumers, said IKEa CEO and cofounder Peter Stoeckl.
Consumers may not understand why the expiration dates are different, said Stoekeckl, and it may not be possible to use all of the cards for a single purchase.
That’s because a few cards may be eligible for multiple purchases, or they may be purchased at different times.
In some cases, cards may only be valid for a short period of time.
For example, a gift card that was purchased on Jan 10, 2021, could be valid on Feb. 2, 2021 or Feb. 20, 2021 and expire on Feb 24, 2022.
But if a card was purchased Jan. 3, 2021 at $50, it could expire on Dec. 31 of the following year.
So if you bought a gift certificate at $30 on Jan 5, 2021 for $50 and it expires Jan. 15, 2022, the certificate may be valid until Dec. 21, 2022 or until Jan. 21.
Stoeckkle said he has been asked by customers to change the expiration period of some of his products.
He’s also being asked to provide more information about expiration dates and to make sure the products are being purchased at the right price.
The IKEAs goal is to get more people to use the virtual gift Card program.